We thrive to see children like children in traditional designs that can be loved and passed through one generation to the next.
OUR FOUNDER – PEPA GONZÁLEZ

“Having been born and lived in Malaga, Spain with my large family of four brothers for almost 30 years, I sought after a new adventure and headed to the UK to start my new journey. 

Speaking very little English, I boarded my flight to London to start the beginning of my time in the UK. I instantly fell in love with city and it quickly felt like home. I spent the first year or two working as a nanny for a British family when I noticed how children where dressing in the modern day. That is when it came to me; we don’t see our children dressing traditionally like I did growing up. I always loved the way my brothers and I dressed as children. I cherished the timelessness of our garments and the quintessentially British inspirations my mother used to design our outfits. I wanted to see children looking like children again and that is how Pepa London was born.”

OUR COUNTRY – ENGLAND
DESIGNED WITH LOVE IN

L O N D O N

London is in integral part of our brand's identity. It represents so much more than its location. It is its presence, its inspirations and the beginning of Pepa's family, where little Matthew was welcomed to the world in 2020.

Pepa London is engulfed in our core values of luxury, timelessness and heritage. We are inspired by the ever-changing seasons, timeless craftsmanship and quintessential Britain, including the traditional outfitting of our beloved Royal Family.

London is our home, our heart and our brand.

MADE WITH CARE IN

S P A I N

“Pepa & Co.” was a family affair originally, whereby sketches would be brought to life with the help of my mother who, still now, hand smocks and finishes many of our designs with great attention and care.

Now with our small factories in Spain, our designs are made with the same love and care to ensure the highest standard is met across all of our designs. It is important that we engulf in slow fashion so that our designs can be worn and loved by your little ones and then can be passed through generation after generation to continue the love of each garment.” ​

NEW IN