The Journal

Our flapship store opened in October 2018 and we haven’t looked back! It’s wonderful to have a real-life store to decorate as we please, and of course to meet our lovely customers face-to-face!

Based along the beautiful Elizabeth Road in Belgravia London UK, we have jumped headfirst into the area’s activities and just after 7 months settling into our new home, we have wholeheartedly joined our neighbours for our first Belgravia In Bloom!

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Whether it’s an annual sit-down dinner party, a formal special celebration or a more intimate restaurant outing, regardless, it is essential that your children poise themselves in a well-mannered fashion, standing as sweet representatives that create an elegant and true portrait of your family. 

Which is why we’ve put together a list of manners and etiquettes that are the basics to ensure your children are on their best behaviour, what with the social season fast approaching...

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To treat our mums this Mother’s Day, we’ve teamed up with our friends from luxury womenswear brand Beulah London to create the perfect mini-me edit, exclusive to our store Friday 29th and Saturday 30th March.

Browse the hand picked pieces from Beulah’s newest SS19 collection that are sure to perfectly compliment ours. Treat yourself this Mother’s Day with a beautiful new look for both you and your little one, all in one shop.

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While we may not be quite over the April showers just yet, the wet weather is usually a welcomed sign that the warmer months are on their way and we’re soon to be leaving the winter blues behind us. The UK explodes with colour once Spring sets in, it’s understandable why so many are opting to stick around come the May bank holidays and the Easter Weekend.

Discover five perfect destinations for your Spring Escape from London city. Whether you're in search of green country walks, hearty pub lunches, or a stroll along picturesque cobbles, in this post we have something for everyone. 

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Pima Cotton, Gossypium Barbadense, is the finest and most appreciated type of cotton in the world. The silky luster and extreme softness result from the ideal conditions in the northern coastal valleys of Peru, where it is cultivated. Often referred to as the 'king of cotton', Pima cotton is a type of extra-long staple cotton. The longer the staple of the cotton, the better the quality of the cotton.

The harvesting of Peruvian Pima Cotton is done by hand, and it is this careful hand harvesting that results in a brilliant white shade. The qualities of the softest Pima Cotton, plus our classic designs, create our beautiful range of nightwear and nursery products for Newborns.

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Christmas is around the corner. The decorations are hanging but there's still the 

We have everything you need for the perfect Christmas for you and your little ones! From Newborns to Girls and Boys, we have all ages covered with beautiful gifts for everyone. Make this holiday the most special yet and give the people you love most something amazing!

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